Trends are ever-evolving and moving forward, we are only going to see further progress and new technologies emerging out of the blue and crafting a clear-cut path for both consumers and businesses. As the pandemic eases down and we return back to the way we were, things have changed in a good way, and it is better to reflect.
What we mean is that you should look over digital trends and what is being discussed in tech communities and forums. Right now, companies are transitioning towards the Metaverse and the bigger Web3 ecosystem – being part of the journey.
We are going to specifically look at augmented reality (AR) and why your business should incorporate the technology in future digital products and create an overall inclusive environment for AR.
Market Overview for AR
The concept of augmented reality has been here for a while now and we saw the potential impact it can create first with Pokemon Go. Critics claimed that the game would be a failed concept and that integrating AR into an app is a mistake. But fortunately, stats provided otherwise and Pokemon Go ended up becoming a global sensation and generating billions of dollars in revenue.
Once a roadmap was set for AR through Pokemon Go and other apps that took the initiative, the technology overcame all odds and become an essential part for many companies in late 2019 and especially during the pandemic.
Figures show us that over 83.1 million consumers used AR technology while navigating through their go-to apps in America alone. If we look at a global level, the market potential is astronomical and we can safely predict that the AR development ecosystem would be worth billions.
A few prominent examples of apps that are founded on the basis of AR and trusted the technology to create an entirely exclusive app are IKEA Place and Snapchat. The social media platform and the furniture app are designed to accommodate their consumers by using AR technology in the best possible way.
Plus, even Google understands the potential of augmented reality and continuously integrates it into its Maps, Translation, and Lens app.
What You Need to Do: 4 Tips
- Research and know what AR project you need
Before you proceed with any development firm, it is important to see what your business does and if implementing AR technology into the system would even help or not. Most custom software development company are competent enough to see your project requirements and give suggestions accordingly. You should prepare beforehand as well and discuss the long-term plan with all stakeholders.
It has to be very basic. Do not worry. Develop a blueprint, a rough idea that you can conceptualize with your team, and try to prepare a vague strategy. The partner you select will analyze your strategy and take care of the rest for you.
Is your idea financially feasible? Do you have an audience in mind? How much is your budget? What are your inspirations? Once you find an answer to all these questions, the project requirements will fall into place themselves.
- Figure out the cost
Having a budget in mind is necessary before initiating any kind of project and you do not want any surprises underway during different phases. A lot of interruptions take place and conflict arises when companies and partners do not have a clear view of what will happen and how to manage and solve problems.
App development is already a complicated process and the integration of AR is still an emerging concept. There is no clear definition of how to navigate through it. We suggest you do research and compare quotes after seeing one android app development company and then looking over another.
If we were to give a rough scale, do expect the cost of an AR integrated app to be around $30,000 to more up to $150,000, depending on how basic the features are and how the app’s design and structure ends up looking like. It’s one step after another. Once you know the project requirements, it is easy to understand the cost.
- Development company expertise
You do not want to be in contact with the wrong app development company that does not understand the scope of your project and does work in a collaborative way. The ideal company would suggest insights and take your vision forward rather than implementing their own strategy. To differentiate between companies, see what their customer service is like and what they promise.
The wrong agency would sideline your feedback and underestimate your requirements, not listening closely. You need to collaborate with people who would be open to communication and constant constructive feedback. And above everything, they should prioritize your vision and deal with care.
Also, see what previous clients had to say about their work ethic and workflow. Are they competent enough? Is the delivery on time? Did they go beyond and showcase more than needed? Keep these questions in mind when checking reviews online.
- In-house and overseas developers
In a globalized world, you should look beyond ordinary means and hire an android app developer who understands your mission and communicates well to deliver. In fact, the entire team of engineers, designers, strategists, and developers should be well-equipped to help you with the app creation process.
Now, fortunately, there is no communication barrier anymore. Your partner could be based in South Asia, South America, or anywhere in the world.
Plus, when we look at the cost, hourly rates differ worldwide. An expert development agency in Argentina would do more for less than half of the cost of a team based in North America. It is up to you to decide. Going global is the best way according to us.
Final Thoughts
While you continue researching AR technology and the kind of impact it will potentially bring, do start the development process right away and connect with the right people. Technological landscapes are heavily dependent on community building now. Discuss ideas and collaborate in the future.
You can even find your development partner at a Metaverse conference. Put yourself out there and highlight your requirements to stand out. With billions of AR-integrated apps predicted to grow in the upcoming years, the future is bright.
