When it comes to marketing, the possibilities are endless. We have several social media sites that we can update to gain more followers, which may eventually lead to more customers.
Sadly, signing up for a well-curated Instagram, Facebook, and Twitter account for your business can be very expensive, especially if you are a small business owner. There are many things that you need to spend on – ads, a social media manager, content, graphics, and more that can quickly add up. This is exactly the reason why trying your hand out on an email marketing campaign can be the best decision you will ever make.
In this article, we will be talking about what email marketing is, and how it can help both small and established business owners.
What does Email Marketing even mean?
Email marketing is a strategy of making use of mass emails to contact potential customers. The main purpose is to convince them to buy your product or try out your services.
Compared to other digital marketing methods, this approach is directly building rapport with your leads who have signed up to get updates from your company.
There are many types of email clients that provide their services to the public, with Gmail as the leading company, followed by Yahoo! Mail and iCloud Mail. No matter what provider the consumer is using, it is often easy to add them into an email list, which you can now send promotional emails to.
The benefits of email marketing
Ready to know why email marketing is certainly worth your entire team’s effort and resources? Here are the reasons why you need to start learning to do it today:
- It is proven to be effective for conversion
We know how using emails to market your products and services may sound traditional or boring. However, it is actually proven to be more effective when it comes to converting visitors to be actual, buying, consumers.
Why does this happen? The reason behind high conversion rates with email campaigns mainly has something to do with its reach. Although Facebook and Instagram are popular, not all customers have social media accounts, whereas almost everyone has email accounts. Hence, not using emails to get more clients is a huge waste of potential.
- It allows you to unleash your creativity
When you use Instagram and other social media, converting or getting more followers can be a challenge without having high-quality photos or reels. If your brand is not photo-heavy because you offer a different service, using these platforms may be ineffective.
On the other hand, using emails gives you more freedom to market your services. You can use text-based content, videos, photos, in your campaign.
- It provides more flexibility when it comes to your budget
Using social media and other platforms can be very time-consuming and financially draining. If you are just starting your small business, it is likely that you would not have thousands of dollars to promote your brand.
Because of its simplicity, email marketing is so much more cost-effective. Sure, if you have the budget, you can still splurge on your updates, since it gives you the freedom to send mass emails to your consumers without having to rent a website, pay for ads, and more.
- It creates a stronger bond between you and your consumers
Emails can be easy to personalize. If you know how to create pipelines and automate your updates, you can interact and connect with your email list much easier.
This means a whole plethora of possibilities. You can address each of your clients by name, remember their birthdays, give them exclusive discounts, and other valuable content that will surely help retain their patronage.
- It allows integration to your website and other social media accounts
Although email providers can be more than enough to market your services, you can still add your social media accounts and websites to your campaign.
You can do this by adding links to your website and social media with your regular email updates. Doing this will help you build credibility and engagement with your leads.
The more platforms you have, the better it will assist with your promotional endeavors. However, just make sure to update your accounts and website regularly if you connect it to your email campaign.
Start improving your marketing strategy
When done properly, a successful email marketing strategy can make all the difference when it comes to increasing the sales and revenue of your business. However, if you are finding it difficult to start your campaign, take a deep breath and remember; growth does not happen overnight.
If you need assistance in your marketing efforts, contact Matthew Deal. With his experience in helping business owners hit their goals with a data-backed execution plan, he can help you with customer acquisition, lead generation, and even growing your revenue.