It is said that “better to die than to live with a bad reputation.” The saying goes true when it comes to business. If people are saying bad things about your product or company, you cannot continue it. Therefore, personal reputation management is every business’s concern. A business can thrive only with a good reputation.
What is Reputation Management?
Reputation management is regulating your customer’s ideas and improving your image to retain them. As the business world has gone even crazier for reputation after the advent of social sites, the phrase ‘reputation management has become a vast industry. With the increased concerns of businesses in the internet age, it has become harder for them to maintain good feedback. Social networking has added even more difficulty in maintaining a business image.
Fortunately, the internet has also equipped businesses with many facilities to maintain their personal reputation management. Some services take a fraction of money, save time, and protect your image. Besides, there are ideas and tactics you can Google for better assistance.
Bear in mind that it is your product/business. You can get those paid services quickly, but the best thing is to rely on your reputation management plan given below:
Why Reputation Management is Important
Before you jump into the three phases of retail reputation management, it is essential to understand that you cannot survive in the business world without it. If you thoughtfully plan it and dedicatedly work on it, you can get many advantages, such as;
Your business can attain customer trust.
Positive customer reviews can attract more customers through social media sites.
It can stick credibility to your product.
You can expect increased profits.
It can place an automatic challenge for your competitors.
With a growing reputation, you get 5-Star Google Reviews in a significant number that encourages you to enlarge your business and flourish in the industry.
Reputation Management Phase 1: Building
It is the fundamental level in any reputation management plan. Here, your first step is to keep an eye on reviews and show a solid presence. You can use monitoring services, social media posts, and feedback management plans to increase your business visibility.
If you are a small business owner, you do not need a high resources program to begin it. You can start by growing a little visibility and then enlarging the program. Your basic level of personal reputation management uses only a few web properties to monitor reviews through quality content.
You can use social media sites like Twitter, LinkedIn, and commercial pages Facebook to make your brand visible to a more extensive range of customers. Besides, you can use review websites to catch a broader range of customers.
Throughout time, you have to supply quality content to the website continuously. It will rank your website on the initial pages of search engines. Besides, your website will come first in voice search results.
Reputation Management Phase 2: Maintenance
Once you gain a good business reputation, the next step is maintaining it. It is like becoming popular once; don’t leave your place for anybody else. Remember, you are not alone in the industry. Once you nailed it, you are not on the final destination. You have to take pains to keep people attracted to your brand. Otherwise, your competitors need only a chance to divert their attention. Hence, maintaining an online reputation is even more challenging than building a personal online reputation.
Below are a few practical tips to make this herculean task comprehensible and straightforward.
- Ensure you have a strong business profile, which does not go down due to compromises on content quality or pages’ slow loading.
- Update best-quality, relevant content on regular bases.
- Grow in relationships with other businesses in the industry to strengthen your online brand profile.
- Focus on using keywords, pictures, and descriptions to make the content search-engine-friendly.
- Manage google reviews to maintain your image.
You can also utilize online reputation maintenance services if you are too absorbed in other business tasks to pay attention to retaining your image.
Reputation Management Phase 3: Recovery
Even if you are the best brand in the world, you can confront reputation damage overnight. It can hunt you even if you are going in the best positive direction to build and maintain your business image. Thus, no business is free of reputation damage risks.
It might be an angry customer who begins to stain your brand. Also, your competitors might start a campaign to put you in hot waters. Therefore, you should always stay ready to control a situation like this as one of the essential steps in personal online reputation management.
Below are given a few steps you can take to recover your lost or damaged brand image:
Keep updating positive content on your website to generate positivity about your business.
Respond to complaints by offended customers and offer them services or rewards to change their opinion.
If a competitor attacks you on a website where responding or contacting is impossible, try writing back on the same site in the best defensive way.
Today, people also try to damage others’ reputations for rewards, such as in the fight for clicks. In that case, the best thing is to contact bloggers and get friendly with them to request them to remove negative posts about you.
From building to recovery, reputation management requires you to burn the midnight oil. Although all the steps are tough and time-demanding, once you are determined to excel, you can grow as one of the world’s most prominent businesses.