There are many benefits of Digital Marketing, but not all of them are visible right away. Inbound marketing is a powerful new way to market your business. You can use it to acquire and nurture customers, build customer loyalty, brand your company, and more. Here are some of the more popular types of digital marketing. Read on to learn more about these strategies and why they are vital for a successful business.
Inbound Marketing Is a Powerful New Approach to Marketing
Inbound marketing is a new way to reach your audience with an increasingly personalised approach. Instead of bombarding people with advertisements, you aim to build a connection with them, focusing on the needs and wants of your audience. This process combines the attract and engage phases of the customer journey to deliver a more personalised experience. This approach is easy to measure and helps your organisation stay ahead of the competition.
People can research products and services instantly, compare prices, and find out the quality of a company’s service or product. Inbound marketing requires two-way communication with your target audience, which improves your customer relationship and helps you build a strong brand. Inbound marketing attracts and keeps your audience, creating goodwill and high-quality marketing leads for your business. That means more sales and more profit for your company.
Blogging for business is a great way to build awareness of your brand, produce quality content, and attract links. Blogging is an essential part of many inbound marketing strategies. The main idea is to create content that people want to consume. Email marketing is another form of inbound marketing, but it requires permission from your target audience. Similarly, email marketing is a great way to build a relationship and grow your list.
Pay-Per-Click Is a Short-Term Form of Digital Marketing
If you’re not familiar with the term, pay-per-click is an online marketing model where advertisers bid on relevant keyword phrases and only pay when their advertisements are clicked. PPC ads typically appear in search results and sponsored links on websites that relate to the advertiser’s products or services. These advertisements can vary in size and format, but all pay-per-click advertisements involve a small fee that’s determined by the number of clicks they generate.
There are two main types of pay-per-click, based on the amount that an advertiser pays for each click. Flat-rate pay-per-click involves the advertiser agreeing to pay a specific amount for every click, while bid-based pay-per-click rates involve a higher cost per click for higher-quality content. As an advertiser, you can negotiate a lower rate and negotiate a long-term, high-value contract.
Another benefit to pay-per-click is the ability to test different elements of your campaign. With this digital marketing model, you can eliminate elements of your campaign that aren’t benefiting your business. For example, you can try experimenting with different headlines and CTAs, or even test different ads and landing pages. The more relevant a product is, the less you’ll be paying for the ads.
Mobile Marketing Sales Funnels
There are a number of marketing techniques available to companies that are trying to attract users. Mobile marketing is a good example. A mobile marketing sales funnel breaks down the user’s journey into six stages, each requiring a particular action. Users who do not take the required action at any stage will not continue, and eventually, the funnel will come to an end. The user will lose interest as the funnel continues and some users will not even complete it.
Using a funnel strategy can help increase the average purchase ticket, increase brand awareness, and improve SEO positioning. It can also connect to an App for an omnichannel experience. It can also incorporate geofencing, individual push messages, and mobile loyalty systems. Another key benefit of mobile marketing sales funnels is that they can automatically generate positive reviews from customers and improve SEO. Additionally, a good review can increase your business’s visibility on major rating portals, which can result in a higher turnover.
To create a mobile marketing sales funnel, think about who your audience is. How are they most likely to find your product? Which social media platforms are most likely to attract them? Which platforms will help them make a buying decision? What are their pain points? What would motivate them to buy your product? These are ust a few questions to ask. With these questions in mind, you can create a mobile marketing sales funnel to increase your business’s profits.
Conversion Rate Optimisation (CRO) Is a Simple Methodology
It consists of three basic steps: gathering data, running tests, and drawing conclusions. The insights gained from this process help you develop a better understanding of your customers and marketing plan. Before you start testing, make sure you have established a baseline for your conversion rate. Once you have the baseline, identify your audience, metrics, and test changes. It is easy to see which changes increase conversions and which ones do not.
Your homepage is an ideal candidate for CRO, since it’s the first place a visitor will see your business. It’s also a good time to capture their attention and keep them on your site. Highlight links to product information, offer a free sign-up button, or even implement a chatbot. By incorporating CRO, you can increase your website’s conversion rate by up to 34%.
The basics of conversion rate optimisation begin with usability. Making it easier for your visitors to navigate around your site will increase their satisfaction and likelihood of conversion. Also, B2B customers prioritise efficiency and convenience. According to a PwC study, 80% of B2B customers find convenience important. In addition to convenience, usability also includes efficiency. As a result, it’s crucial to create a website that’s easy to navigate.
Email Marketing Is an Effective Digital Marketing Tactic
It is possible to increase email click-through rates with subject lines that contain relevant keywords. Emails that feature relevant images and sightlines will be more likely to be read. The best time to send your emails is usually late morning on Tuesdays. It is also important to keep in mind that more than half of email recipients use mobile devices to read their emails. Lastly, make your emails as personal as possible. Make sure that the subject line is a reflection of your personal brand and is aligned with the body of the email.
Email is cheaper than traditional marketing efforts and allows you to create a personal relationship with your recipients. You can use the same imagery, offer follow-up information, and establish a more personal relationship with your audience. In addition, you’ll see an increase in ROI and get better response rates. These results will translate to higher response rates and less cost per unit. Emails are also more likely to be read by your recipients than posts or social media updates.
The evolution of mobile devices has made email marketing more popular. Emails opened on smartphones and tablets are two-thirds of the email that are sent, and 75% of people access their Gmail accounts through mobile devices. The open rate of mobile-optimised emails is 40% higher than that of their non-responsive counterparts.
Micromoments Count for Digital Marketing
The importance of micromoments in digital marketing cannot be overstated. With people making decisions on the fly and expecting to act on these decisions immediately, it is critical for marketers to understand and track consumer behaviour and intent. Consumers are increasingly reliant on mobile devices to discover, consume, and make decisions. Hence, it is essential to create content that caters to their needs in real-time. In addition, marketers need to optimise their content to appeal to these consumers and plan content based on their search intent and behaviour.
The first step in making micromoments count for digital marketing is identifying the “I-Want-To-Do” moments of your customers. For example, if you are a cookware brand, you could take advantage of the “I-Want-To-Do” moment for your consumers by creating videos showing them how to cook the dishes with your products. These videos will inspire consumers and help your brand at the same time.
The second step in developing smart micromoment marketing campaigns is understanding your target audience. The “when” can be the day of the week, the month, or even the year. If your company operates seasonally, you should monitor search volume and launch your digital marketing efforts accordingly. A nightclub, for example, may run a PPC campaign around the clock, but optimise it for specific hours. Similarly, a restaurant or hotel can create a micromoment-specific PPC campaign during peak tourist season.
