Guest blog summaries are teasers of your article for visitors to decide whether to read the entire text or not. They are essentially the blogging equivalent of movie trailers that you can put at the start of your article or on the site’s homepage. But if you want people to read your blog posts, you should write enticing guest blog summaries.

With the strategies in this article, your creativity, or some help from a writing service, you can create blog summaries that attract visitors to your site. They will also move your blog up on the SERP and help you become a thought leader in your industry.

Here are the tips from an expert writer from DoMyEssay, a writing service where students can write my personal statement with native authors, to follow when writing a guest blog summary.

  1. Know Your Audience

Before writing a word about your blog post, you should know who the post is targeting. Understanding your target audience and its desires or expectations from you will help you create a suitable guest blog summary.

Instead of focusing on the statistics like age groups, professions, etc., empathize with your readers. Ask yourself what your deepest desires would be if you were in your target audience’s shoes and subject to the same influences and pressures as they are.

This strategy will also help you pick the best third-party website to post your article.

  1. Define the Blog Post’s Goal

Your efforts will yield little without a clear vision for your guest blog post. Know what you want to achieve through the blog post.

Don’t use blanket objectives like making your site more enjoyable. A valuable guest blog will do that anyway. Focus on figuring out the reader persona and craft the content for them.

Go further, and ask yourself why you are writing the article. You can use the five whys iterative technique to get a more straightforward path. And with that in mind, you can write a synopsis that meets the objective.

  1. Align Your Article and Summary with the Site’s Other Posts

Since you will be putting your blog post up on another website, look through the site to see its existing articles. Knowing that the site’s visitors are also your target audience, you can check for other blog posts that caught their attention on the site.

Craft your guest blog post summary to tie to those articles. Highlight a key point from the article in your outline, making readers associate the value of your post with the success of those other ones. You should piggyback off the articles’ success to drive more readers to yours.

  1. Unveil Your Article, but Not Completely

Let your summary give users a snippet of what to expect from your article. The keyword here is “snippet,” as you still need to maintain some form of mystery, which will push the visitors to continue reading.

Your blog post’s summary should align your readers’ expectations with your goal. Let them understand why you wrote the article and pinpoint its value. Be direct in your summary to prevent losing the readers’ interest after the first few lines. 

  1. Grab Your Readers’ Attention

Use thought-provoking words in your blog post summary to capture your audience’s attention. You can learn something from how the research paper writing service by paperwritingservice.com uses this strategy to attract students. They tie the buzzwords that the learners search for to their services and solutions.

You can even use words that evoke negative emotions, as long as they are compelling enough to arouse your audience’s curiosity. Evoking positive emotions is ideal, but a provoking summary is more effective than one that doesn’t make readers feel anything. 

  1. Reflect Their Pain Points Through Questions

By understanding your audience’s needs and desires, you can accurately determine the questions they would have about your topic. Those questions would be related to their needs and highlight a gap you can fill with solutions.

Find the issue your blog post addresses and create a problem statement from it. You can ask “How” questions, then in the subsequent lines, let them know why your article will help them solve those problems. Also, give them the impression that your solutions are practical and not a result of first-line thinking.

  1. State Your Points Quickly

A summary should be short yet effective. Resist the urge to make it longer to include as many details as possible. The difference between a top-quality summary and a mediocre one is the value the former delivers with a few words.

Communicate the essence of your blog post in a few words. Make each sentence count, using your limited time well, but don’t try to cram every critical point in your article into the summary. The goal is to convince your readers to read the article, not give everything away before they’ve even had a chance to read your post.

  1. Transition Smoothly

Make the transition from your summary to the main article smooth. Letting the reader feel the continuity in your writing will limit the chance that they may get bored and leave.

A tested strategy is to end your summary with a call to action. The CTA could be a sentence that nudges your audience to read the body of the paper. You could also end the summary with an idea or question to address at the start of the blog post.

Conclusion

Writing a captivating guest blog summary shouldn’t be difficult with the proper technique. Focusing on your target audience’s needs and the article’s value will guide you. You can then follow up with the tips in this article to increase the traffic on your guest blog after reading its summary.

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