With more than 32 million people attending at least one music concert a year, the festival and concert market is booming. Jazz events are in demand but this market isn’t without competition. Take one look around the street and you’ll find posters and flyers promoting all sorts of music events. They’re an important marketing tool and need to be paid special attention to.

Creating the right jazz poster needs skills, creativity, and expertise. But, even they may not be enough. Here are some jazz poster tips to ensure you get it right:

Prioritize Typography When Inserting Information

If you’re designing a poster, it will most likely be put up in areas where people don’t always stop to read what’s written. They’re usually in a hurry and will only get to pay a glance at the poster. This is why you need to make sure that the typography on your poster is apt.

Make sure it:

  • Highlights the kind of music your event will be focusing on. Since it’s a jazz event, mention jazz in big words or use jazz-related images such as a trumpet. 
  • Mentions the venue as well as the time and date. This information should be put in a spot where it’s easy to read.
  • Provide ticket details (if it’s ticketed) such as the price and where to buy one. You could add a barcode as well.
  • Mention the names of artists that will perform at your event. You could also use their photos, especially if they are well-known names. People are more likely to attend a concert if the person playing is popular. 

Be sure that people who see your poster are well aware of the musician who will be playing.

Keep the text on your poster as concise as possible so that you can focus on creatively highlighting the limited amount of text that you’ve decided to include on your poster.

Choose prominent fonts and colors. They should look good, complement each other, and be easy to read. 

Go for Illustrated Images

When it comes to the graphics of your poster, there are mainly two categories you can choose from: photographic, or illustrative.

While both are acceptable, illustrated images or abstract designs are more suitable for jazz posters. 

If you’re going with an illustrated image, then a single image with plenty of white space around can help pique the interest of passersby who notice your poster. 

You can add an effect to the image to give it a vintage look. Torn edges, scraped visuals, all of these can add character to your image.

Match the Colors to the Genre

While most designers conceptualize their poster design starting with the typography or graphic visuals, the color palette you choose is the most important factor. It can make or break your jazz poster

The poster you create must successfully communicate to the people the kind of vibe or atmosphere they will get to experience at your jazz concert. Jazz is all about the feel and your poster should communicate it neatly. 

Switch up your color palette to orange or red hues. Purple is often characterized as the color of harmony, so incorporate some of it as well within your poster. 

Redirect to Social Media

Let people find you on social media by adding social media details to your concert flyers. This is important because a large number of users will search online to know more about your concert and linking them to the official page can prove to be very beneficial. 

Get creative with how you link your social media. People who are in a rush won’t have time to search up your username. Make the process easier by including a QR code on your poster that people can scan to be redirected to your social media. 

Incorporate some abstract elements around the QR code to make it attractive.

Make Use of Social Media Platforms

Don’t just place your posters on the road or on campuses, go online and spread the word in the virtual world. 

Upload your posters on social media platforms as social media is one of the top three channels of digital marketing.

Once you’ve designed a poster, all you have to do is resize it for various social media platforms. For example: Instagram requires all images to be square;  Facebook offers a little more freedom in this regard. Online resizing tools will allow you to do that in only a few seconds.

Conclusion

This is all you need to know about designing a jazz poster. Jazz events are special, they take people to a land of love and magic. Design posters that create the same feel.

You will find dozens of ready-to-use templates online. They can help you save time and give you more variety so consider using those.

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