Whether it is a large-scale trade exhibition, a local farmers market or a sports event, custom canopies can turn heads your way at any gathering. Customized pop up canopy tent is not just a practical shelter, it is also a large creative space that can be utilized as part of your marketing and promotions strategy.
To get you more information regarding the same, we decided to perform a wide research on the advantages of buying custom canopy tents for business purposes. Furthermore, we have devised a list of features that must be considered while buying a canopy tent so that your business benefits the most from it.
Benefits of Using Custom Canopies for Business Events
The most obvious utility of a canopy tent is its ability to provide shade and protection from bad weather. It shelters you, your staff, your stock and your customers, which is a great way to impress upon everyone that yours is a responsible and caring business.
However, there are quite a few other benefits of using custom canopies that may be more crucial for your business requirements. We have listed them below –
1. Brand promotion –
This is the most important benefit of owning a customized canopy tent for business events. Canopies have roofs and sidewalls which can be creatively used for branding purposes. Printing your logo prominently and customizing colors and graphics will help you stand out in your events. It ensures your customers find you more easily and at the same time, stimulates interest amongst other potential clients.
2. Professional appearance –
Business events are often filled with nondescript and generic tents. Custom canopies give your business a more professional appearance as compared to your competitors. They exhibit your commitment and investment in creating your brand identity, as well as enhance your company’s credibility.
3. Easy to use –
There has been remarkable growth in the technology and craftsmanship involved in the production of canopies. They are now designed to be portable, strong and easy to assemble. Pop up canopy tents are particularly more useful in this context. They require very little time to set up, giving you the opportunity to focus on sales and promotions during the event.
4. Long-term durability –
One of the best benefits of getting custom canopies for your business is their long-term durability as a marketing tool. Despite being lightweight, canopy tents are made with strong and high-quality materials to withstand harsh weather conditions. Thus, it is bound to last longer as a promotional device as compared to other items like posters or business cards.
5. Versatile–
Pop up canopy tents can be used for various commercial purposes. Whether it is a trade show or a promotional event at the beach, custom canopies are viable for every occasion. In fact, they are versatile enough to be used not just for business but also for recreational purposes. They can be used at open houses or community festivals, where they might turn out to be exactly what is required to energize your brand.
Regardless of the scale of your business, custom canopies can go a long way in helping you with your brand positioning, making them a great investment for any business.
Get Your Business the Best Canopy Tent
Any investment, however, is only good if it has the potential to give better long-term returns. There is no use getting a canopy tent that begins to lose value after a few months. Therefore, there are certain factors that you should consider if you wish to get the best deal.
To make the choice more convenient, we have listed the characteristics that require special attention while purchasing custom canopies for your business.
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Material quality and durability –
The primary factor to consider is the material quality and durability of both the frame metal and the canopy fabric. When it comes to frames, the most practical option is to purchase a canopy made of aluminum or steel. They are strong, corrosion-resistant and while aluminum is lighter than steel, they are both easy to handle. While choosing the fabric, it is always better to go with either polyester or PVC. These material are durable as well as waterproof and fire-retardant.
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Size –
Canopies come in various sizes to cater to the unique requirements of different businesses. It is however, always important to make an assessment of your needs in terms of the number of people you need to fit inside your canopy and order a size accordingly. The two major aspects that must be considered here are the total coverage area and the height of the canopy tent.
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Frame design –
Apart from the material of the frame, it is important to consider the design and qualitative features of the canopy as well. It is crucial to purchase a pop up canopy tent with a functional locking mechanism. The locking system is meant to ensure the security of all components during installation. Moreover, to ensure the stability of your canopy, look for double-sided connectors, metal footplates and thick truss bars in the design of the tent.
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Installation and portability –
It is very important to choose a tent which is convenient to use. Therefore, it is prudent that you check the weight of the product you are purchasing. Moreover, you do not want the additional hassle of a complicated installation process at an important event. Once again, the best choice here is to opt for a pop up canopy tent. They practically install themselves and are also easy to pack up.
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Manufacturing brands –
As mentioned above, custom canopies can serve as a long-lasting promotional material for your business. Therefore, it is always better to choose a brand which manufactures as well as retails in canopy tents. There is a higher possibility of finding a robust product that fulfils all industry standards with such brands.
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Accessories –
Premium brands in the market also provide a range of additional accessories like custom-printed sidewalls and promotional banners. Some companies also sell spare parts in case you need a replacement. Moreover, there is always the possibility that you might need to extend the size of your canopy and buying an entirely new product is not a pocket-friendly decision. Thus, this is another reason to choose your brand cautiously while making a purchase.
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Graphic designing and printing –
If you are purchasing a custom-printed canopy tent, it is important to note whether the retailer has in-house graphic designing and printing services as well. It reflects that the brand has a better hold of all the processes required in the final production of the product. Moreover, it is quicker and cost-effective to get your product and printing requirements fulfilled at the same place.
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Combo packages with promotional banners –
When it comes to business promotions, more is always better. Therefore, if you are looking to purchase custom canopies, look for brands that offer package deals for business promotion products. The combos include other items such as custom printed banners, flags, pull-up banners, half walls and full side walls. These products can help you in further increasing your brand visibility.
Once you have taken note of all these features, we are sure you will end up with the best custom canopy tent that you wanted for your business.
It’s a Wrap!
Custom canopies can be a remarkable tool in your marketing arsenal when you represent your business at any event.
Wrapping up from a business event is always better when you have managed to sway many clients towards your stall. A pop up canopy tent displaying your logo and details in custom colors is bound to attract prospective customers towards your business.
Moreover, a customized canopy tent is also essentially a mobile office for your business. It displays your brand name and at the same time, provides the convenience to be folded, packed into a bag and travel anywhere with you. There are numerous creative ways in which you can use them.
We have already listed the benefits and the process of choosing the best custom canopies for your business. All that remains to be done, is to go online and order your own customized pop up canopy tent.