Have you ever been to an outdoor dining space to have your lunch but then changed your mind because you felt that the sun was too harsh? Have you been to a beach and worried about how an overexposure to the UV rays could put your health at serious risk? For most of our readers, the answers to both questions would be – yes!
However, this doesn’t mean that you should stop enjoying and let go of these recreational activities. This is why business owners have improvised and addressed these issues by using outdoor commercial umbrellas. Custom outdoor umbrellas have ensured that businesses retain their customers while putting your fears to rest at the same time.
Apart from acting as a shade and shelter from extreme weather conditions for customers, Custom commercial umbrellas also help business owners in other different ways including, but not limited to:
- Creating an impact & attracting more prospective clients
- Standing out amongst a crowd of other businesses, possibly selling similar products or services
- Advertising and branding
- Décor and creating an ambience
This is why you will find numerous enterprises investing in these brollies to give their businesses an edge. Custom printed market umbrellas can also be great marketing tools if used correctly. For example, a business owner can brand the umbrellas with the company’s logo to match with customised shirts, mugs, hats, and other items to increase your brand visibility.
Now that you understand the versatile uses of commercial umbrellas, allow us to also share with you five ideas on how outdoor commercial umbrellas can be used:
Shopping malls
Suppose you are out shopping at a mall and feel that you are in need of something refreshing. From afar, you spot a custom commercial umbrella with a ice-cream seller and instantly crave the nice cold treat to rejuvenate yourself and you quickly walk across to the shop.
With Australia full of marketplaces, shopping malls and centres, the umbrellas could serve multiple purposes for a number of people. First, it helps business owners attract customers. A high-quality, vibrant-coloured umbrella also dramatically increases the visual appeal of the shop and adds to the decor. At the same time, it also gives business owners an opportunity to market their brand.
Next, if the owners can add a few seats under the brolly, the entire set-up can provide the customers with a place to rest in between their shopping activities. This also helps malls to extend a more comfortable shopping experience for their customers. Overall, it creates a nice ambience that not only makes the customers happy but also ensures that they spend more time in the area.
Hospitality sector
Custom outdoor umbrellas are most popular in the hospitality industry. Several studies have shown that when the weather is warm, people tend to go outside and socialise. So hospitality businesses use these umbrellas to provide a comfortable setting for their guests. A few examples of businesses that use outdoor brollies are:
- Cafes and restaurants
- Clubs, bars and lounges
- Hotels
- Resorts
- Yachts
A high-quality commercial umbrella is extremely important for a hospitality space, especially in the Australian heat. For example, a beautiful and decorative umbrella at a restaurant can change the look and feel of an outdoor dining area while your customers can relax under the cool shade and enjoy their food and drink. Similarly, pool umbrellas at hotels or resorts allow guests to stay away from the harmful rays of the sun while enjoying themselves by the water.
Educational institutions
If you are a grown adult who is wary of overexposure to UV rays, think of how children could be affected. These days, educational institutions like schools and various childcare centres are using umbrellas to provide a comfortable and safe environment for children of all ages.
Wall-mounted or cantilever umbrellas are great additions to any educational institution as they provide maximum coverage throughout the day. They also come in different colours and shades andcan also be customised to show school mascots or simply create a nice ambience.
Sport centres
We are sure that you have seen cricketers sitting under a giant umbrella beside their dugout on numerous occasions. Likewise, tennis stars sit under umbrellas between their games. The same is true for other sports centres as well. From tennis clubs to golf resorts, sporting hubs use commercial umbrellas to provide players with a place to relax and rest. With millions of fans watching live action, it also gives business owners the perfect opportunity to brand their umbrella with their own logo.
Public spaces
Any outdoor space is exposed to both sun and rain. However, if you have a high-quality and portable umbrella, people can comfortably enjoy public spaces, like parks, playgrounds and walkways, in most weather conditions.
Conclusion
Commercial umbrellas are made with finely-crafted fabrics that are made to look beautiful and unique to accentuate the appeal of your outdoor space apart from providing shelter and shade to people. They are also easy to maintain and durable and come in a variety of colours. Another important factor is that business owners can deploy them to promote their brand. They can sure use the above-mentioned 5 creative ideas on how to use outdoor umbrellas to give their business a boost or they can come up with their own ways.
However, we assure you that no matter how you choose to use them, commercial umbrellas will serve your purpose well.
